Read the latest news from regional and global sources, presenting different voices and perspectives.
Marketing mix models: Myths vs reality
The Media Leader
·
June 23, 2025
Opinion MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models. Marketing mix models (MMMs) are having a moment in the sun — and rightly — for their...
CTRL+ Growth Marketing Lab Sparks Momentum Across Malaysia’s Tech & Marketing Scene
The Rakyat Post
·
June 23, 2025
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. On 18 June 2025, over 100 of Malaysia’s most forward-thinking founders, marketers, and tech professionals came together for the CTRL + Growth...
IAG’s Michelle Klein takes on Westpac chief marketing gig
Mumbrella
·
June 23, 2025
IAG’s chief customer and marketing executive Michelle Klein has been nabbed by Westpac to take on the newly repositioned role of chief growth and marketing officer. She fills the vacant role left by Annabel Fribence, who departed in January amid...
Tumbleturn Marketing Advisory appoints new Melbourne lead
Mumbrella
·
June 23, 2025
Sarah Baskerville has joined Tumbleturn Marketing Advisory as its third partner, to lead its Melbourne operations. Baskerville joins from independent media agency Magic, where she has spent the last year as head of growth. She has over 20 years’...
Suntory Oceania taps 20-year Diageo veteran for marketing director role
Mumbrella
·
June 23, 2025
Suntory Oceania has nabbed a long-time Diageo marketer to lead its spirits portfolio. Johnny Morgan joins as senior marketing director, Suntory Global Spirits, effective from July 1. He will lead brand growth initiatives and marketing activity in...
Hoover chamber to host Lunch and Learn on marketing, sales, operations
Hoover Sun - Alabama
·
June 22, 2025
The Hoover Area Chamber of Commerce is having a free Lunch and Learn event this Thursday to help businesses with marketing, sales and operations. A company called ElectroDash will share about tools that are designed to empower sales and marketing...
Inside Danone’s Shopper Marketing Breakfast Expansion
Progressive Grocer
·
June 23, 2025
Danone’s Mornings Upgraded campaign focused on driving sales for six of the company’s brands. Danone North America expanded its reach earlier this year through a broad, breakfast-themed national shopper marketing program in tandem with retailer...
Marketing Principles Every Brand Needs—According to Ambi Parameswaran Parameswaran
Free Press Journal
·
June 22, 2025
When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the audience about their favourite drinks to make, keys in balancing flavours, the basis on which they suggest drinks to...
AI for business and marketing
The News International
·
ARTIFICIAL INTELLIGENCE Artificial Intelligence, or AI, has become one of the most important technologies of our time. From helping people write emails faster to creating lifelike images and videos, AI tools are making it easier to complete tasks...
MarketInk: Third merger in past year for San Diego’s Mindgruve marketing agency
Times of San Diego
·
June 23, 2025
Mindgruve’s Steve Parker. (Courtesy MarketInk) Mindgruve, a San Diego marketing agency, has completed a merger with Levelwing, a marketing and data technology company based in Charleston, South Carolina. The deal is seen by advertising industry...
PR practitioners gather in first ever 5km run
NTV Uganda
·
PR practitioners gather in first ever 5km run The Public Relations Association of Uganda (PRAU) successfully hosted the much-anticipated PRAU Run, an event aimed at raising awareness on physical health alongside professional development. The 5...
Sylvia Green ranks No. 10 among top women chief marketing officers
Winston Salem Times - North Carolina
·
June 22, 2025
Sylvia Green Chief Marketing Officer for the Wake Forest University School of Business | Provided PhotoSylvia Green Chief Marketing Officer for the Wake Forest University School of Business | Provided Photo Sylvia Green, the Chief Marketing...
KANEKA UBIQUINOL™ WINS COVETED MARKETING AWARD 2025 AT NATURAL HEALTH PRODUCTS NEW ZEALAND SUMMIT
Macau Business
·
June 22, 2025
SYDNEY, June 23, 2025 /PRNewswire/ — Kaneka Corporation Supplement Division APAC, the world-renowned manufacturer and global supplier of Ubiquinol is thrilled to announce that Kaneka Ubiquinol™ has been awarded the prestigious Forbes Packaging...
PR Fallout of the Iranian Strikes: ‘Blame Israel’ if Anything Goes Wrong
PJ Media - Virginia
·
June 22, 2025
About 25 years ago, Andrew Sullivan coined the phrase “South Park Republicans.” Combining the ethos of the oft-vulgar (yet very funny) Comedy Central cartoon show with contemporary American politics, it described a class of voters who rolled their...
New marketing service launches to help community groups
Basingstoke Gazette
·
Basingstoke Voluntary Action (BVA) has unveiled its new digital service, My Marketing Tools. It is a subsidised initiative aimed at helping voluntary organisations, charities, and community groups enhance their digital presence and marketing...
The Biggest PR Disaster Caught on Camera
Greek Reporter
·
June 22, 2025
That was a publicity event gone wrong, a real-life comedy sketch unfolding before their very eyes. Credit: ITN This is perhaps one of the biggest PR disasters of all time caught on camera. It all started with a bold claim. “I will not accept that...
Why we’d do a better job marketing your business than you
Times Online
·
June 22, 2025
Image supplied Unsplash.com You’ve built a business and know your product or service inside out. But marketing it yourself? Marketing your own business effectively is often like trying to perform surgery on yourself. Consider: The expert blind...
How African Brands Are Using Generative AI to Transform Marketing
TechTrendsKE
·
June 22, 2025
Generative artificial intelligence (AI) has become a game-changer across multiple industries as the digital landscape continues to evolve. Among these, the rise of generative AI tools has significantly transformed the marketing space. These...
VMLY&R-Amman’s Digital 360 Approach: A Case Study on Integrated Marketing
MENAFN
·
June 22, 2025
(MENAFN- Asdaa BCW) Every year, as the holy month of Ramadan approaches, brands across Jordan gear up to create campaigns that resonate deeply with audiences. Some hit the mark, some... well, they give it their best shot. This year, Orange Jordan...
ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge
Arabian Post
·
June 22, 2025
ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that positions the UAE-based ad-tech firm at the forefront of digital innovation across the Middle East and North Africa. The designation grants...