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Marketing Strategies for Advisors

Marketing Strategies for Advisors

There are many marketing tactics advisors can take, but one of the most effective can be outsourcing lead generation to expert marketing and sales teams, says Justin Barish, chief marketing and digital officer at Lido Advisors. Here, Barish...

Owner:  Informa PLC
PR boss embroiled in Palestine Action 'placed story' row is Labour councillor

PR boss embroiled in Palestine Action 'placed story' row is Labour councillor

The head of a public relations firm embroiled in a row over allegations that she had claimed to be involved in placing a story in a British newspaper which suggested that Iran was funding Palestine Action is a Labour Party councillor. Private Eye...

Owner:  Jamal Awn Jamal Bessasso
The Future of SEO in the AI Era: Why Great Content and Smart PR Still Win 

The Future of SEO in the AI Era: Why Great Content and Smart PR Still Win 

Artificial intelligence is redefining how people discover information online. Yet, for any digital marketing agency out there, Google’s latest message remains clear: content quality, authority, and trust continue to drive visibility. According to...

Owner:  Dhruv Apte
Obit: Media/Marketing Pioneer Alan Cohen, Dead At 69

Obit: Media/Marketing Pioneer Alan Cohen, Dead At 69

Alan Cohen, who pioneered big consumer marketer promotional tie-ins for major TV networks 1980s and 1990s, and later went on to lead major media agencies, died Tuesday. He was 69. As head of marketing at NBC in the 1980s and ABC in the 1990s,...

Owner:  Jeff Loechner
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide....

Owner:  Simon Dabbs
Palantir, Stagwell partner on marketing platform with AI-powered solutions

Palantir, Stagwell partner on marketing platform with AI-powered solutions

Fox News anchor Bret Baier explores how technology is changing how the world operates on ‘Special Report.’ EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on...

Owner:  Murdoch Family
BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands

BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands

Legacy retailers are always looking for a comeback. Catalyst Brands is betting that marketing plays a big role in larger turnarounds for retailers. At Brandweek 2025 in Atlanta, Catalyst Brands’ Marisa Thalberg, EVP, chief customer and marketing...

Owner:  Roy E. Disney Family
Trump Ally Loses It on Air Over Shutdown ‘PR Crisis’
LS Mtron IMM names Wes Lim North American marketing manager 

LS Mtron IMM names Wes Lim North American marketing manager 

LS Mtron Injection Molding Machine has hired Weihsiung “Wes” Lim as marketing manager for North America. His duties will include leading strategy alongside the sales team to expand LS Mtron’s market share, which grew 101 percent year over year in...

Owner:  Chris Ferrell
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