AGP Executive Report
Last update: 3 hours agoB2B Data & Targeting: Direct Reach expanded its verified B2B email list offerings for industry, tech and event audiences, leaning into segmented outreach for lead gen and account-based marketing. AI in Marketing Ops: MoEngage launched a native MoEngage for Shopify integration, aiming to unify Shopify data across email, SMS, app/web push and on-site personalization in real time. Agentic Engagement Funding: OuterSignal raised $22M to push agentic personalization, with a focus on building out its research engine. AI Search Visibility: Findrix’s Australia AI Source Index found reddit.com is cited more than any other site when people ask buying questions, reshaping how brands think about “authority” in AI answers. Cyber & Security Spend: Threat intelligence is forecast to hit $26.68B by 2031, while post-quantum cryptography markets are projected to surge as data migration planning accelerates. Enterprise Tech for Continuity: IGEL and Omnissa validated an endpoint recovery workflow to close the “endpoint gap” in disaster recovery readiness. Healthcare & Compliance Tech: Neutrinos launched Kamios, a governed agentic orchestration platform for insurance and regulated industries. Public Sector Outreach: New York’s Energy Affordability Program hit 21,000+ additional household applications in two weeks, using digital and in-person outreach to drive enrollment. Supply Chain & Ethics: World Vision Canada flagged $63.3B in imports tied to child/forced-labour risk in 2025, pushing for stronger safeguards as trade expands.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.