AGP Executive Report
Last update: 8 hours agoData and Media: Publicis has completed its acquisition of LiveRamp, a notable tie-up as marketers seek stronger ways to connect data with media buying. Ipsos has also expanded Liu’s role to cover China and Asia-Pacific. AI in Marketing: WFA research says 96% of major brands now use AI in marketing, while Contentstack is betting on agentic marketing and publishers are weighing AI’s impact. Ad Effectiveness: Buyers are scrutinizing Google search more closely, and marketers are asking whether retail media networks offer enough transparency. Marketing Accountability: Canada’s Competition Tribunal ordered Rogers to pay $15 million over deceptive claims about its “Infinite” wireless plans, underscoring the cost of misleading marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.