AGP Executive Report
Last update: 3 hours agoStreaming Rules: The European Commission is reviewing the Audiovisual Media Services Directive, including rules that let countries require global streamers to invest in local content. Proposals are due by Dec. 19, setting up a fresh debate over platform obligations. Customer Experience: A Qualtrics benchmark finds voice AI scores better on friendliness than understanding; 64% of US adults with complex issues trust it more when they control the handoff to a human. AI Transparency: OpenAI plans to add invisible watermarks to ChatGPT text in the EU, joining Anthropic and Google as rules push for clearer identification of AI-made content. Media Partnership: ABS-CBN and TV5 will co-produce “ASAP XP,” bringing the Kapamilya variety show to TV5 from Oct. 18. Marketing Oversight: The UK ad watchdog has prohibited ads for oral GLP-1 drugs amid a marketing backlash, while Costco agreed to pay Washington shoppers $14 million to settle a case over marketing emails.
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