Brand Activation: Anua turned its “Dew on the Go” SoHo pop-up into a hands-on K-beauty experience for Kendall Jenner’s ambassador launch, using hydration checks, product discovery and influencer/press previews to meet consumers where they already shop and scroll. Agency & PR Leadership: Wire Communications Consultancy Holdings expanded its senior structure under the “Wire 15 Roadmap,” appointing a new Group Director for media and digital capabilities and a Sri Lanka PR director to push integrated, data-driven cross-channel work. AI for Marketing Ops: Gradial raised $65M Series C to build “agentic” enterprise marketing execution across tools like Adobe and Salesforce, aiming to speed campaigns and route AI outputs through approvals. Comms Tech for SMEs: Comms mate launched human-trained AI agents for customer engagement, positioning them as brand-aligned alternatives to generic chatbots. Creative Industry Spotlight: Ogilvy Sri Lanka heads to Cannes Young Lions with its biggest-ever team, signaling continued APAC momentum in PR, media, and film. Marketing Talent & Thought Leadership: SLIM hosted an INSEAD Singapore professor-led forum on how marketers now operate as enterprise leaders, not just brand communicators. Sports/Entertainment Marketing: IvyBears hit 750K YouTube subscribers in under seven weeks, expanding its kids IP with a Spotify theme song to grow beyond video.