Brand Repositioning: Defaqto has rebranded its Market Pricing business as Defaqto Market Pricing, folding Pearson Ham’s pricing-intelligence capability into its own data and tech stack for insurers. Marketing Under Pressure: A World Food Safety Day reminder argues that food-safety plans fail most often during real-world disruptions like power cuts and staffing crunches—an execution challenge, not awareness. Cultural Backlash: Starbucks Korea’s “Tank Day” tumbler campaign sparked outrage after it tied a promotion to Gwangju’s tank-era trauma, forcing an apology and leadership shake-up. Experience-Led Growth: United Development Company wrapped Eid Al-Adha activations across The Pearl and Gewan Islands, leaning on lifestyle programming and retail footfall to extend beyond residential living. Sports as a Media Play: The NWSL is treating the FIFA World Cup as a growth lever with “Summer of Soccer,” using a league bus tour, fan events and creator content to convert global attention into domestic relevance. Retail/Trade Tension: Leeda’s “Shop Local, Online” model pushes online buying with Click & Collect and commissions for participating tackle shops, raising questions about who owns the customer relationship as brands go direct. Aftermarket Marketing: Ford is launching a parts-and-service campaign focused on mobile repair and dealer expertise as vehicles stay on the road longer. Influencer/Commerce Creative: TikTok Shop’s Vietnam sale ad leans into a surreal metaphor to spotlight the Shop button as the gateway to deals. Leadership Moves: FairPrice’s marketing chief Alvin Neo steps down after driving retail transformation, loyalty and CRM initiatives. Media Industry Watch: Accenture Song appoints former Dentsu ANZ CEO Patricio De Matteis to lead Southeast Asia.