AI Literacy Push: Malaysia is rolling out an AI Programme across 1,099 National Information Dissemination Centres, targeting 25,000 participants by year-end to teach practical, safe, responsible AI use for education and income. Creator Economy & Compliance: Snapchat says it’s seeing 10x advertiser growth in India, citing immersive ad formats and AI targeting as brands chase Gen Z attention. Offline-First Branding: Underneat launches “Life When I’m Offline,” leaning into real-world summer experiences as a counter to screen-heavy habits. Influencer Politics: A new report highlights how 2026 campaigns are tapping creators—and the need for clear payment and disclosure rules. Experiential Marketing: Huron-Clinton Metroparks is recruiting volunteers for summer photoshoots to populate social and ad content with diverse local audiences. Sports Marketing Spotlight: FIFA World Cup fans are being warned about crypto and ticket scams as law enforcement and blockchain monitors flag fake FIFA sites and fraudulent wallets. Retail Promotions: Scan Jumbo Bonanza’s 9th edition in Sri Lanka rewarded 50 winners after a wide, multi-town activation campaign. Consumer Product Launch: ODEON expands India’s lightweight skincare trend with two gel moisturizers aimed at dullness and excess oil. Energy & Pricing: Ghana’s petrol price floor drops ~12% after a recent fare hike, testing whether transport costs ease for commuters. Marcom Talent/Events: Cannes Lions 2026 continues to build momentum with APAC contenders and Titanium/Glass/Innovation shortlist activity.