AGP Executive Report
Last update: 3 hours agoCreator-Brand Partnerships: Searchlight Social says it has surpassed one billion views across TikTok, Instagram and YouTube, pointing to a coaching-first, non-exclusive creator model that lets brands match talent beyond a fixed roster. Event Tech for Marcom: ASAE tapped Swapcard as official event app partner to boost in-app engagement and networking while improving ROI visibility for exhibitors and sponsors. Agency Positioning: Karsh Hagan and Madden Media launched KHM, pitching a trust-first alternative to attention buying, built for “global scale + local truth.” PR/AI Search: CiteLens study claims SEO drives AI citations on Google and Perplexity more than ChatGPT—another reminder that discovery is shifting. Health Messaging Debate: A feature argues antidepressant marketing helped pathologize normal sadness, tying diagnosis growth to a rapidly expanding drug market. Media/Marketing Ops: Meltwater expanded access to Meltwater MCP so teams can use actionable intelligence inside the AI tools they already use. Retail/Brand Campaigns: Lexus highlighted how drivers feel; Crown Royal rolled out a country anthem campaign; Whiskas ran a locally inspired push with Mrunal Thakur.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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