AFC Governance Shake-Up: An AFC audit flagged governance and accountability gaps at Malaysia’s Football Association, with most areas stuck at “pre-intermediate” and communications the lone bright spot—raising big questions for football marketing and commercial planning. AI Meets Marketing Measurement: The AMP Task Force is pushing cross-platform podcast measurement guidelines as the industry struggles to prove listening and impact in a video-first world. Fan Data, Rewired: The Music Managers Forum refreshed its Fan Data Guide, urging independent managers to use ticketing and other fan data more safely and strategically in partnerships. Cybersecurity Go-To-Market: TENEX.ai named Richard Rogers CMO to scale its AI-native SOC category, signaling more enterprise marketing muscle. Sports Data Boom: A look at how US soccer clubs are collecting first-party fan data to improve experiences—especially as the World Cup boosts demand. Retail Execution at Scale: D’Art argues centralized rollout and standardization are the fix for fragmented retail expansion. Brand Partnerships & Trust: Monster’s trade probe over “grey market” energy drink imports spotlights how trademarks and distribution can quickly become marketing risk. Entertainment Tie-Ins: Ferrero leans into Stranger Things with a Kinder Joy 10th anniversary release, betting on pop-culture merchandising to drive shelf buzz.