AGP Executive Report
Last update: 15 minutes agoAI in Marketing: AI adoption is accelerating — 96% of major brands now use it, according to WFA research — but marketers still face a trust challenge. A separate report warns that efficiency gains can come at the cost of consumer confidence. Brand Campaigns: Bubly is pairing Michael Bublé with The Elf on the Shelf for a Canadian holiday campaign that invites audiences to vote on when the festive season begins. Marketing ROI: Travel Manitoba says each dollar invested in its 2025–26 marketing generated $23 in visitor spending and $4 in government tax revenue. Advertising Accountability: Rogers was ordered to pay $15 million over deceptive claims about its “Infinite” wireless plans, underscoring the cost of misleading marketing. Measurement Tools: Adobe has launched a tool to track marketing ROI in real time, as industry pressure grows to prove campaigns’ business impact.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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