AGP Executive Report
Last update: 2 hours agoAgency Moves: Coca-Cola kept WPP on global media while appointing Omnicom for North America, splitting a major account across rival holding companies. Industry Honors: HUL and Mindshare led the Emvies 2026, while WPP Media took top network honors. Marketing Priorities: New WFA research names strategic thinking the biggest skills gap for marketers, as budgets face tougher value-for-money tests in 2027. Public Advertising: Ontario’s government spent a record amount on advertising in 2025–26, renewing scrutiny of public-sector campaigns. Marketing Tech: Salesforce’s $5.66 billion deal for Braze strengthens its push into AI-powered, real-time customer marketing. Sponsorship Reset: McDonald’s ended its 32-year FIFA World Cup sponsorship amid a broader marketing overhaul, signaling a fresh look at long-running sports partnerships.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.