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AGP Executive Report

Last update: 3 hours ago

B2B Data & Targeting: Direct Reach expanded its verified B2B email list offerings for industry, tech and event audiences, leaning into segmented outreach for lead gen and account-based marketing. AI in Marketing Ops: MoEngage launched a native MoEngage for Shopify integration, aiming to unify Shopify data across email, SMS, app/web push and on-site personalization in real time. Agentic Engagement Funding: OuterSignal raised $22M to push agentic personalization, with a focus on building out its research engine. AI Search Visibility: Findrix’s Australia AI Source Index found reddit.com is cited more than any other site when people ask buying questions, reshaping how brands think about “authority” in AI answers. Cyber & Security Spend: Threat intelligence is forecast to hit $26.68B by 2031, while post-quantum cryptography markets are projected to surge as data migration planning accelerates. Enterprise Tech for Continuity: IGEL and Omnissa validated an endpoint recovery workflow to close the “endpoint gap” in disaster recovery readiness. Healthcare & Compliance Tech: Neutrinos launched Kamios, a governed agentic orchestration platform for insurance and regulated industries. Public Sector Outreach: New York’s Energy Affordability Program hit 21,000+ additional household applications in two weeks, using digital and in-person outreach to drive enrollment. Supply Chain & Ethics: World Vision Canada flagged $63.3B in imports tied to child/forced-labour risk in 2025, pushing for stronger safeguards as trade expands.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

AGP Wire

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3 hours ago

Direct Reach expands verified B2B email lists for industry and event marketing

AGP

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6 hours ago

Digital PR gains new role as brands chase AI visibility

AGP

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9 hours ago

Bodhium Labs raises $3.5M to test marketing AI before launch

AGP

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10 hours ago

Influential Women spotlights Megan Boyd’s home services marketing approach

AGP


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Marketing program to be held for authors on Saturday

Marketing program to be held for authors on Saturday

AI could wipe out ‘traditional’ entry level marketing jobs by 2030

AI could wipe out ‘traditional’ entry level marketing jobs by 2030

AMAG Technology Names Laura Rose Senior Vice President of Global Marketing

AMAG Technology Names Laura Rose Senior Vice President of Global Marketing

Hot Head Burritos Promotes Peter Wiley to Corporate Vice President, Chief Marketing and Chief Technology Officer

Hot Head Burritos Promotes Peter Wiley to Corporate Vice President, Chief Marketing and Chief Technology Officer

How Small and Mid-Size Businesses Can Build a Marketing Strategy Without Wasting Budget

How Small and Mid-Size Businesses Can Build a Marketing Strategy Without Wasting Budget


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3 hours ago

Direct Reach Expands Targeted B2B Email Lists for Industry and Event Marketing

EIN Presswire

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6 hours ago

How Digital PR Is Shaping The Online Footprints of Brands

EIN Presswire

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8 hours ago

Fortune Media and Great Place To Work Name Anteriad to 2026 Best Workplaces in Advertising & Marketing List for the Third Year in a Row

GlobeNewswire, Inc.

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8 hours ago

NODES to Lead Sparkling’s International Marketing as Exclusive Partner

GlobeNewswire, Inc.

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9 hours ago

Bodhium Labs Raises $3.5M to Build the AI Simulation & Testing Layer for Modern Marketing Teams

EIN Presswire

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10 hours ago

Influential Women Highlights Megan Boyd: Redefining Digital Marketing For The Home Services Industry

EIN Presswire

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