AGP Executive Report
Last update: 39 minutes agoAI Research: Listen Labs has launched “AI Twins” built from interviews with real people to forecast audience reactions; the company says responses matched real-world results with 93% accuracy in tests. Martech Moves: Salesforce is set to acquire Braze for $5.66 billion, while Sprinklr is testing six marketing AI agents and Klaviyo has made its AI email-flow drafting agent generally available. Media Measurement: Nexxen says ACR-powered targeting helped Snooze Australia reach 767,000 additional households while reducing overlap between TV and streaming ads. Brand Investment: McDonald’s is ending its 32-year FIFA World Cup sponsorship as it rethinks sports marketing, while HUL cut Q2 ad spend 9.3% year over year. Industry Leadership: The Ad Council added 23 board members and elevated Meta executive Nicola Mendelsohn to vice chair.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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