AGP Executive Report
Last update: 7 hours agoAgency Moves: WPP retained most of Coca-Cola’s global media account, while Omnicom won North America and Dentsu keeps Japan and South Korea. TBWA\Lintas won Starbucks India’s creative account, and Omnicom Media landed the bulk of Lidl’s pan-European business. Holiday Campaigns: M&S launched “The Home of Christmas,” bringing food, fashion, beauty and home together in a campaign starring James Norton as an undercover Santa. The rollout spans TV, social, outdoor, radio and more. Marketing Leadership: McDonald’s is splitting its top U.S. marketing role as U.S. CMO Alyssa Buetikofer exits, a notable shake-up at one of advertising’s biggest spenders. Small-Business Media: Radio is gaining ground as a customer-acquisition channel: 25% of small businesses used it in 2026, up from 20% in 2022. But confidence in lead-generation returns remains weak even as many firms plan to spend more. PR Consolidation: Avenir Global agreed to buy PR agencies Archetype, Outcast and Nectar in a $94 million deal, expanding its communications portfolio.
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