Research Impact: AACSB, with partners including the American Marketing Association, released a new framework to help business schools measure and communicate research impact beyond academia—toward business practice, policy, teaching, and societal outcomes. Energy & Reliability Branding: Waaree Energies was named a Kiwa PVEL “Top Performer” for the fifth straight year in the 2026 PV Module Reliability Scorecard, reinforcing long-term durability messaging for solar buyers. Fuel Price Politics: India’s oil marketing companies still absorb about ₹550 crore daily losses despite recent hikes, with the government saying it’s cushioning retail consumers rather than fully passing through global price moves. Local Media Growth: The Citizen and Golden West Broadcasting launch NivervilleOnline, expanding local digital coverage while keeping the same editorial lead. Marketing Enablement for SMEs: Essex’s NEEB Link continues with free one-to-one support, masterclasses, and pop-up clinics focused on digital marketing, AI tools, finance, and growth. Accessibility Tech M&A: AbleVu acquired Autism Travel Club to expand searchable accessibility information and build toward an AI accessibility assistant. Podcast Advertising Globalization: Magellan AI reports non-U.S. podcast ad spending rose 79% YoY in Q1 2026, led by Germany, France, the UK, and Ireland. Sports/Community Campaigning: Converge FiberX powered the Power of X Pickleball Cup across North Luzon, using sports events to drive brand connection. PR Risk in Retail: Starbucks Korea’s “Tank Day” backlash cut weekly transactions by 26.3% and app downloads by 23.6%, showing how quickly marketing missteps can hit performance.