AI Ad Tools: X launched X Lift, which turns a website URL into ad copy, images and a campaign, targeting first-time and small-business advertisers. Google now lets Search advertisers preview AI-generated headlines and descriptions before launch. Retail Attribution: Google is piloting Local Coupons, linking Search ads to offers redeemed at checkout; retailers pay only when shoppers use them. Platform Deals: Spotify renewed its licensing and ad-sales deal with Joe Rogan, whose podcast has topped U.S. listening charts since 2019. Pinterest now lets brands promote eligible creator Pins. Ad Market: Local radio is projected to capture $271 million in political ads this election year, but revenue is expected to fall in 2027. NFL audiences are up 4% season-to-date, while national game ad spending rose 7% to $1.6 billion. Platform Rivalry: Meta has blocked TikTok ads in several markets, limiting a major rival’s ability to attract users. AI Accountability: Pennsylvania lawmakers passed a bill requiring disclosures when AI makes ads misleading. A Stagwell and Code and Theory report also finds fragmented teams and data are holding back AI returns and brand consistency.