KSU Athletics Launches “Hoot It Forward” to Turn Used Tech Into Funding for Student-Athletes
Ready to Hoot It Forward? Donate today!
Kennesaw State Owls Football Stadium
Inaugural Program, Powered by Phobio, Sets $1 Million Fundraising Goal
Phobio is proud to put our technology to work in support of KSU Athletics and the student-athletes who represent our community.”
KENNESAW, GA, UNITED STATES, September 2, 2026 /EINPresswire.com/ -- Phobio, a technology company redefining the circular economy by turning used technology into renewed value, today announced the launch of Hoot It Forward, a new initiative in partnership with Kennesaw State University Athletics (KSU Athletics). Unlike traditional fundraising campaigns that rely on monetary donations, this first-of-its-kind program gives businesses, alumni, fans, and supporters a new way to contribute—by turning used technology into funding that directly supports KSU Athletics student-athletes.— Missy Taylor
“We’re excited to launch Hoot It Forward and create a new way for our community to invest in the future of KSU Athletics,” said Milton Overton, Director of Athletics at KSU. “By generating new resources to support our student-athletes, this program will help us remain competitive, strengthen our ability to recruit and retain top talent, and give more student-athletes the opportunity to build their futures right here at Kennesaw State.”
The process, powered by Phobio, is simple:
1. Start a Buyback/Trade-In: Begin a transaction for your old phones, tablets, laptops, and smartwatches.
2. Ship Your Devices: Use the prepaid shipping materials provided by Phobio to send in your devices at no cost.
3. Proceeds Go to KSU: Business buyback proceeds and donated devices directly support KSU Athletics.
4. Receive a Receipt: Individuals or organizations receive a tax-deductible receipt for the full value of the device contribution.
Phobio is an R2v3 (Responsible Recycling) certified company, and every device is securely erased to NIST 800-88 and HMG Infosec standards before processing.
Missy Taylor, CEO of Phobio, shared, “Phobio is proud to put our technology to work in support of KSU Athletics and the student-athletes who represent our community. As a technology company headquartered right here in Kennesaw, we’re especially excited to create a new way for businesses, alumni, and fans to turn the value of their used technology into meaningful support for KSU.”
Ready to Hoot It Forward? Businesses can donate online today, while fans can donate their devices here. Fans attending KSU home games can also visit the Hoot It Forward stand to start the donation process in person at the Liberty game on October 22 or at KSU’s Homecoming game on November 7.
To experience a KSU gameday for all six home football games, visit KSUOwls.com/tickets.
About KSU Athletics
The Kennesaw State Department of Athletics sponsors 18 NCAA Division I programs, with 17 of those competing in Conference USA. KSU had a banner year with three CUSA titles in 2025-26 with championships in football, men’s basketball, and women’s indoor track and field. The Owls won in the classroom with 78 graduates and a 3.27 department GPA. KSU football is the winningest startup program in college football history along with four conference titles, four NCAA playoff appearances, and last year made its first bowl berth. KSU men’s basketball has played in March Madness twice in the last four seasons. In total, KSU has won 66 conference crowns at the Division 1 level, and its competition cheerleading squad has garnered eight national championships.
About Phobio
Phobio unlocks the value in every device, transforming technology beyond its first use into meaningful opportunity for businesses and consumers alike. Through data-driven pricing, seamless reverse logistics, and a scalable technology platform, Phobio enables partners to turn used electronics into new revenue streams, stronger customer relationships, and more sustainable outcomes, without added complexity.
Since 2010, Phobio has powered innovative trade-in, buyback, and device lifecycle solutions for leading enterprise and nonprofit organizations. The company has earned industry-leading recognition, including being named a 2026 TAG Top 40 Innovative Company and an MSP Today Product of the Year award winner. Learn more at phobio.com.
Jessica Carruth
Phobio
jessica.carruth@phobio.com
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