AGP Wire
Stay informed with articles highlighting the latest developments, major events, and essential updates.
Silver Atlas finds most law firm marketing case studies stop at leads
AGP
Silver Atlas reviewed 50 public law firm marketing case studies from 11 providers and found only 3 disclosed cost per signed case.
Branding Marketing Agency launches free review of media placement proposals
AGP
Branding Marketing Agency has launched a no-cost review service for small and midsized businesses evaluating paid media-placement proposals that use “As Seen On” language.
ExclusiveLiveCalls launches white-label pay-per-call and AI marketing platform
AGP
ExclusiveLiveCalls has launched a white-label platform for pay-per-call, RTB, AI contact center, CRM and performance marketing services aimed at agencies, affiliates and entrepreneurs.
Influential Women launches masterclass on empathy and AI in marketing
AGP
Influential Women has launched a masterclass featuring Branch & Bramble founder and CEO Emily Lyman on how empathy and behavioral science can help brands build trust in an AI-driven marketing landscape.
Olorama pushes scent marketing into brand communication
AGP
Olorama Technology says scent marketing is becoming a core brand communication tool as companies look for ways to stand out in crowded physical and digital environments.
JRR Marketing launches AI course for agency reporting software
AGP
JRR Marketing has launched Automate Reporting, a seven-part Conversion Clinic course that shows agencies and in-house teams how to build multi-client reporting software with AI coding tools.
Scent marketing is becoming a bigger brand communication tool
AGP
Brands are leaning harder on scent to stand out in crowded physical spaces, and Olorama Technology is pitching smart systems that make fragrance campaigns easier to control and measure.
touchpoint.systems adds AI and RPA workflows for marketing scale
AGP
Brisbane-based touchpoint.systems has launched AI and robotic process automation workflow services to help Australian businesses grow marketing output without adding headcount.
Digital Mojo launches AI platforms for real estate marketing
AGP
Digital Mojo unveiled Mojo Cortex and Mojo Analytica in Hyderabad, positioning the platforms as AI tools built for real estate marketers that combine proprietary campaign data with human review.
Koch Comm joins PR Consultants Group as Oklahoma affiliate
AGP
Koch Comm has joined PR Consultants Group as the network’s only affiliate in Oklahoma, giving the Oklahoma City firm access to senior-level support across more than 50 U.S. markets.
DAA Media + Marketing pledges $50K scholarship to LSU Manship School
AGP
DAA Media + Marketing is committing $50,000 to an advertising scholarship at Louisiana State University’s Manship School of Mass Communication, with the first awards expected this fall.
DreamSofa warns sofa buyers to look past cushion marketing
AGP
DreamSofa has published a buyer guide arguing that cushion construction, not the frame, is often what makes a sofa feel worn out within a few years.
Fluency wins MarTech Breakthrough marketing automation award
AGP
Fluency won the Marketing Automation Innovation Award in the 2026 MarTech Breakthrough Awards, marking its second straight year of recognition from the market intelligence program.
Pinnacle Awards names 2026 marketing and communications winners
AGP
The Pinnacle Awards announced its 2026 Marketing & Communications winners on August 5 in Irvine, California, recognizing campaigns and teams across marketing, PR, social media and communications.
Bronte Adventures evolves from local visitor guide to global marketing platform
AGP
Bronte Adventures, a Haworth visitor website built around the Brontë Country village in England, is drawing growing interest from businesses worldwide that want to publish sponsored and guest content.
Nectar launches Cue to turn Amazon Marketing Cloud analysis into same-day answers
AGP
Nectar introduced Nectar Cue, an AI workflow platform that lets Amazon and marketplace brands query audience, sales, and margin data in plain language and get same-day answers.
MGMT Digital says behavioral healthcare marketing is shifting toward AI and outcomes
AGP
MGMT Digital attended the Recovery.com Marketing Summit in 2026 to track how AI, transparency, and treatment outcome data are reshaping behavioral healthcare marketing.
AMA says AI is reshaping marketing careers
AGP
The American Marketing Association released its 2026 State of Marketing Careers Report on Aug. 5, saying AI is changing marketing jobs, skills and team structures.
DH Marketing launches free B2B visibility audit for AI search
AGP
DH Marketing, LLC has introduced a free B2B Visibility Audit for regional distributors, niche manufacturers and growth-stage B2B tech companies as AI assistants increasingly shape how buyers choose vendors.
Orange Marketing, ZeroBounce set live Q&A on B2B email deliverability
AGP
Orange Marketing and ZeroBounce will host a live Q&A on Aug. 27 to show B2B marketers how hidden deliverability problems can keep emails out of the inbox and hurt ROI. The session will focus on sender reputation, warmup and sending frequency as…
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