EARLY PR adds video production and DIY PR tools as it marks seven years

EARLY PR is marking its seventh anniversary with two new offerings: an in-house video production service and a DIY PR suite for founders who need publicity without an agency retainer. The Portland- and Los Angeles-based firm says the launches are meant to widen access to strategic communications while building on work that has supported major public investment campaigns.

Why it matters: - EARLY PR is broadening its business model beyond traditional agency work. - The new offerings aim to give founders and mission-driven organizations more affordable ways to build publicity and content infrastructure. - The expansion also signals a push to scale services that can outlast individual campaigns.

What happened: - EARLY PR marked seven years in business with the launch of EARLY PR Video and a DIY PR product suite. - The agency is based in Portland and Los Angeles. - The firm was founded in Portland in 2019. - EARLY PR describes itself as a Black, female-founded communications agency.

The details: - EARLY PR Video combines strategy and production in one workflow. - The agency keeps PR strategists involved from concept through final edit. - Services include social content subscriptions, brand story films, campaign video suites, executive thought leadership series, event coverage, and documentary or mini-doc production. - Ifanyi Bell serves as Director and Production Partner. - More information is available at earlypr.com/video-production. - The DIY PR suite is aimed at founders who need press support but cannot commit to an agency retainer. - The suite includes the Pitch Polish & Media List Bundle at $599. - The suite includes the Founder Spotlight Mini Campaign at $2,500. - The suite includes the PR + Content Coaching Cohort at $500 per month. - The suite also includes Hourly PR Consulting.

Between the lines: - EARLY PR is leaning into a model that blends agency-level strategy with productized services. - The company is trying to capture both full-service clients and smaller-budget founders. - The launch fits the firm’s emphasis on Black, BIPOC-led, and mission-driven communications work. - Founder Nicole Early said the new offerings grow out of the same mission that guided the agency from the start.

The details: - EARLY PR says its core team has five people working across brand strategy, public relations, social impact campaigns, BIPOC marketing, video production, and design. - The team has supported communications tied to more than $231 million in community investment. - That work includes the $62 million Oregon Cares Fund and the $169 million reparative development project for client Williams & Russell CDC. - EARLY PR says its media work for Williams & Russell CDC has earned at least nine stories, including coverage in Portland Business Journal, Blavity, and The New York Times. - For the Oregon Department of Justice, EARLY PR led You Belong., a statewide multilingual public awareness campaign for the state’s Bias Response Hotline. - The campaign generated 120 million impressions. - It produced 20 media stories, including Spanish print and radio placements. - The campaign drove a 100% increase in website and hotline traffic. - For Portland State University’s College of Education, the team earned more than 3 million in media reach and opportunities at SXSW EDU. - EARLY PR is a Black woman-founded, BIPOC-led firm. - The company says Year Seven is about scale and widening access to its work.

What's next: - EARLY PR plans to expand access to its services and build communications infrastructure that can support longer-term impact. - The firm will use the new video and DIY PR products to reach clients who need more flexible options. - The company will continue positioning itself as a full-service agency with productized tools for founders.