eXp Realty’s Sarah Hutchinson lands on Ragan’s Top Women in Marketing list

Sarah Hutchinson, vice president of international marketing at eXp Realty, was named to Ragan’s Top Women in Marketing Class of 2026 in the AI and Innovation Leaders category. The recognition spotlights how she rebuilt eXp International’s global marketing infrastructure with AI-native tools across 26 countries and six continents.

Why it matters: - Hutchinson’s recognition underscores how AI is reshaping global marketing teams that need to move faster with fewer resources. - eXp International is positioning owned technology and in-house execution as a competitive advantage across its international business. - The award also highlights the growing visibility of marketing leaders who are using AI to build infrastructure, not just content.

What happened: - eXp Realty announced that Sarah Hutchinson, vice president of international marketing, was named to Ragan’s Top Women in Marketing Class of 2026. - Hutchinson was recognized in the AI and Innovation Leaders category on July 30, 2026. - Ragan will celebrate the Class of 2026 at a luncheon on October 22, 2026, at the Yale Club in New York City. - The class was selected from nominations across industries. - Other honorees include senior marketing executives from Microsoft Advertising, Schneider Electric, and PCL Construction.

The details: - Hutchinson leads marketing for eXp Realty International across 26 countries and six continents. - Her remit includes brand strategy, communications, digital infrastructure and events. - eXp International operates as a single brokerage, not a franchise network, across nearly 30 markets. - Hutchinson rebuilt 25 country-specific websites in one quarter after a vendor missed a critical deadline. - She used AI-native development tools and taught herself to vibe-code. - Hutchinson built the first site in six hours. - The rebuilt infrastructure would have cost hundreds of thousands of dollars upfront and millions in ongoing agency fees. - eXp International now owns the infrastructure outright. - Hutchinson accomplished the rebuild with a marketing team far smaller than what most global organizations at that scale would consider the minimum. - She also produced two consecutive eXpcon International conferences end to end. - eXpcon Paris drew attendees from 25 countries. - Paid attendance at eXpcon Paris increased 21% year over year. - Hutchinson has replaced outside agency retainers with AI tools she runs herself. - Hutchinson has automated significant portions of her daily operations using Claude.

Between the lines: - Felix Bravo, managing director of eXp Realty International, said the company uses AI to build platforms, tools and infrastructure it owns outright. - Bravo said Hutchinson reflects that mindset because she builds solutions instead of waiting for them. - The recognition lands as eXp International expands its proprietary technology stack. - The stack includes LYVVE, a global property search platform live in 28 countries, and Nexus, an all-in-one agent platform in beta.

What’s next: - Hutchinson will be honored with the other winners at Ragan’s October luncheon in New York. - eXp International is likely to keep scaling its owned tools and AI-driven workflows as it expands its technology portfolio. - LYVVE and Nexus will remain key products to watch as the company pushes more of its operations onto proprietary platforms.

The bottom line: - Hutchinson’s award is a signal that AI fluency is becoming a core marketing leadership skill, especially for global teams trying to do more with less.