Red Banyan, Orange Marketing to host AI search visibility webinar

Red Banyan and Orange Marketing will host a July 30 webinar on how PR and answer engine optimization shape whether B2B brands get found and cited by AI platforms. The session is aimed at marketers and executives looking for tactics to improve visibility as buyers increasingly use AI-generated answers to research vendors.

Why it matters: - AI search is changing how buyers discover brands, compare vendors, and evaluate trust before visiting a website. - PR signals such as earned media, third-party coverage, executive visibility, reviews, awards, and structured content are becoming part of the discovery process. - B2B teams that adapt now may improve visibility across AI platforms before the market settles into new search habits.

What happened: - Red Banyan is participating in a live webinar with Orange Marketing on July 30 at 10 a.m. PT / 1 p.m. ET. - The 30-minute session is titled “Earn the Answer: PR + AEO Tactics That Get You Found in AI Search.” - Red Banyan Founder and CEO Evan Nierman will join Orange Marketing Founder and CEO Rebecca Gonzalez. - Registration is open through the event link.

The details: - The webinar will focus on how public relations and answer engine optimization work together to improve brand visibility in AI search. - Nierman will cover how companies build authority beyond their own domains. - Nierman will also address why answer engines rely on signals that are current and independently verifiable. - Nierman will discuss how leaders can Press The Truth® by placing credible expertise where journalists, stakeholders, and AI platforms are already looking. - Gonzalez will explain how answer engines are changing content strategy. - Gonzalez will draw on HubSpot research and Orange Marketing client work to discuss why blogs and listicles still matter. - Gonzalez will also explain how prompt-based discovery differs from keyword search. - Gonzalez will outline which structured website updates can improve AI visibility. - The session is designed for B2B marketers, founders, executives, and revenue leaders.

Between the lines: - Red Banyan is positioning AI visibility as a reputation issue, not just a search marketing issue. - The webinar reflects a broader shift from ranking for keywords to being cited in machine-generated answers. - Orange Marketing’s role suggests operational content updates and revenue systems are becoming part of AI search strategy, not separate from it.

What's next: - The session will run live on July 30, giving attendees a practical framework for AI search visibility. - Red Banyan says its broader AI-integrated reputation strategy combines SEO, GEO, and AEO to help clients stay visible across buyer-facing platforms. - Orange Marketing is continuing to frame HubSpot-enabled operations and content execution as tools for B2B growth.

The bottom line: - Brands that want to be found in AI search will need more than traditional SEO. They will need credible PR, structured content, and signals that answer engines can trust.