Audyence taps Veena Vadgama as VP of Marketing after 144% revenue growth

Audyence named Veena Vadgama vice president of marketing as the B2B lead marketplace expands its leadership team after a year of 144% revenue growth. The hire underscores the company's push to scale brand and demand generation as marketers look for more transparency in lead buying.

Why it matters: - Audyence is adding senior leadership while demand for transparent, accountable lead generation grows. - The hire signals the company is trying to match its operating structure to faster business growth. - Audyence says its marketplace gives B2B marketers more visibility into lead quality and publisher accountability.

What happened: - Audyence named Veena Vadgama vice president of marketing. - Vadgama will oversee brand, demand generation and marketing operations. - The announcement comes after Audyence reported 144% revenue growth over the past year. - The company described the move as its latest senior hire. - The appointment follows the addition of Chief Financial and Operating Officer Mike Farrar.

The details: - Vadgama brings more than two decades of B2B technology marketing leadership. - At Network Instruments, she was the first marketing leader and helped grow revenue from $5 million to $20 million. - Network Instruments completed two exits during that period, first to Thoma Bravo and then to JDSU, now VIAVI Solutions. - Vadgama later led global marketing teams of more than 20 people at VIAVI Solutions, a company that exceeded $1 billion in revenue. - Audyence said Vadgama also brings AI-native operating experience, including custom AI workflows that let a one-person marketing team produce at the level of a five-person team. - Audyence connects demand generation marketers and agencies to a marketplace of verified publishers. - The company says the model replaces opaque, manual processes with programmatic speed, real-time data governance and complete transparency across campaigns. - Audyence operates as a programmatic marketplace for cost-per-lead inventory.

Between the lines: - The hire suggests Audyence is shifting from startup scaling to more formal brand building. - The company is leaning on Vadgama's track record in exits and team scaling to support its next growth phase. - Vadgama said the company already has real market traction and is addressing a core gap in B2B marketing: measurable lead generation.

What's next: - Audyence plans to keep investing in team and technology as demand for accountable demand generation increases. - Vadgama will build the marketing engine around the company's current momentum. - Audyence is also promoting its Demand Innovation Series on LinkedIn.