Hoyt Richards Documentary Premieres on HBO and HBO Max

By AI, Created 12:06 AM UTC, June 02, 2026, /AGP/ – EKC PR congratulated former client Hoyt Richards as the HBO Original docuseries Bring Me The Beauties: A Model Cult premiered June 1 on HBO and HBO Max. The three-part series revisits Richards’ experience with the Eternal Values cult and the forces that drew vulnerable young people into the group.

Why it matters: - The documentary puts Hoyt Richards’ story in front of a wide TV and streaming audience. - The series examines how cult dynamics, youth, beauty and influence intersected around Richards in the 1980s and 1990s. - Eileen Koch framed the story as a warning about how easily young people can be influenced while searching for guidance and belonging.

What happened: - EKC PR, also known as Eileen Koch & Company, Inc., congratulated former client and longtime friend Hoyt Richards on the premiere of the HBO Original docuseries Bring Me The Beauties: A Model Cult. - The three-part series premiered Monday, June 1, at 9:00 p.m. ET/PT on HBO. - The series is also streaming on HBO Max. - Subsequent episodes air on Mondays at the same time.

The details: - HBO says the documentary follows Richards beginning at age 16, when he met an enigmatic Manhattan socialite on a Nantucket beach. - HBO says Richards was drawn into the spiritual group Eternal Values after that encounter. - The series explores Richards’ experiences with the cult and the charismatic guru behind it. - Richards became one of the first male supermodels of the era while navigating circumstances beyond the glamour of the fashion world. - EKC PR said the firm worked with Richards early in his career and helped promote him through media opportunities that expanded his audience. - Eileen Koch said the firm is honored to celebrate a milestone for someone it has long admired and supported. - Koch said Richards is one of the most special people she has worked with and praised his strength, compassion and grace.

Between the lines: - The series appears designed to reframe a familiar model-celebrity story as a deeper look at exploitation, vulnerability and influence. - Koch’s comments turn the premiere into a personal and professional reunion, underscoring how early-career publicity work can shape a public narrative for decades. - The timing of the premiere gives the story immediate visibility on both traditional pay TV and streaming.

What’s next: - New episodes will continue to air on HBO on Mondays at 9:00 p.m. ET/PT. - HBO Max subscribers can stream the series as it rolls out. - The documentary may renew attention on Richards’ career and on the broader history of Eternal Values.